01 / 06
Conversation
A short call or a meeting. You tell us about the product, the goal and the deadline.
Make it catchy.
Commercials, product films and brand videos that people actually remember. We write the idea, then we shoot, build or generate it.
Selected work.
Shelly Wall Display. Shot on an empty wall. The display is 3D.
Shelly Flood S Gen4. Made with AI-generated footage. Concept and script by us.
Shelly Flood Gen4. The water on screen is real.
We Are UNIQA. A brand film for UNIQA Bulgaria.
Shelly Presence Gen4. Live action, 3D and AI in one film.
See all work ›
Your brand deserves better than a spec sheet with music. We start with the idea, write the script ourselves, and show your product where people actually use it.
Shot, built or generated.
We pick the technique that suits the idea. Often it's more than one.
Real people, real places, the real product in front of the camera. In Shelly Flood Gen4 the water on the floor is real.
See the film ›From first call to final cut.
02 / 06
Proposal
One PDF with the idea, a sample script, reference frames, the price and the timeline.
03 / 06
Script and storyboard
We refine them together. You approve both before production starts.
04 / 06
Production
Live action, 3D, animation or AI - whatever the idea and the product need.
05 / 06
Edit and sound
Edit, colour, sound design and voice-over.
06 / 06
Delivery
The hero film, the short versions, the images and the language versions, ready to upload.
One film. Every format.
A typical product package: one hero film, three vertical social cuts, 10 to 30 lifestyle images, and language versions - German most often, Italian, French and Polish when needed.
Hello.Hero film
Light does half the work.
Move your cursor or your finger to light the scene.
A small studio. A direct line.
Scripts written in-house.
No brief? No problem. Tell us what you sell and who buys it. The idea is our job.
Approved on paper first.
You sign off the script and storyboard before we shoot a frame. Surprises belong in the film, not in the invoice.
No account managers.
You talk to the people who write, shoot and cut your film. Nothing gets lost in translation.
The film is yours.
No separate usage fee for our work. Music and talent licences are spelled out upfront.
Since 2017.
Product launches, TV spots, brand films and explainers. Based in Sofia, made for screens across Europe.
Quotes by line item.
Script, shoot, animation, sound, voice-over. You see exactly what you pay for - and what you can drop.
Brands we have worked with.
ShellyUNIQANuveiEPAMAurubisDisneyFOXNemetschekFortelierChristopher HansardOPOS
The people behind the films.
Rad Todoroff
Founder. Writes the scripts, voices the films and leads every project.
Geo Manolov
Creative Director. 3D, motion design, sound design and editing.
Around them, a network of specialists - editors, sound designers, voice artists and 3D animators - brought in for what each project needs.
Got something worth showing?
Tell us about it. We reply within one working day.