Catchy Graphics

Make it catchy.

Product films, commercials and AI video for tech and hardware brands.

Your product deserves better than a spec sheet with music. We start with the idea, write the script ourselves, and show the product where people actually use it.

Shot, built or generated.

We pick the technique that suits the product. Often it is more than one.

Crew, cast, location and the real product in front of the camera. In Shelly Flood Gen4 the water on screen is real.

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For products that are hard to film or need to be seen from the inside. The display in our Shelly Wall Display film is a 3D model on a real wall.

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When filming is impossible, slow or simply not needed. Shelly Flood S Gen4 was made with AI-generated footage. The idea and the script are still written by people.

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For software and services you cannot point a camera at. We made two explainers for Nuvei this way.

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Most films mix techniques. Shelly Presence Gen4 is mostly live action, with a lot of 3D and a few AI scenes.

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Shelly Flood Gen4Shelly Wall DisplayShelly Flood S Gen4Nuvei Risk Team ExplainerShelly Presence Gen4

From first call to final cut.

01

Conversation

A short call or a meeting. You tell us about the product, the goal and the deadline.

02

Proposal

One PDF with the idea, a sample script, reference frames, the price and the timeline.

03

Script and storyboard

We refine them together. You approve both before production starts.

04

Production

Live action, 3D, animation or AI - whatever the idea and the product need.

05

Edit and sound

Edit, colour, sound design and voice-over.

06

Delivery

The hero film, the short versions, the images and the language versions, ready to upload.

One film. Every format.

A typical product package: one hero film, three vertical social cuts, 10 to 30 lifestyle images, and language versions - German most often, Italian, French and Polish when needed.

Shelly Wall DisplayHello.

Hero film

Light does half the work.

Move your cursor or your finger to light the scene.

A small studio. A direct line.

Scripts written in-house.

We do not wait for a finished brief. Tell us about the product and the people who buy it.

Approved on paper first.

Script and storyboard are locked before production, so changes happen on paper, not in the edit.

No account managers.

You talk to the people who write the script and make the film.

The film is yours.

No separate usage fee for our work.

Since 2017.

Based in Sofia. Working mostly with tech and hardware brands.

Quotes by line item.

Script, storyboard, shoot, animation, sound, voice-over - you see what you are paying for.

Brands we have worked with.

ShellyUNIQANuveiEPAMAurubisDisneyFOXNemetschekFortelierChristopher HansardOPOS

The people behind the films.

Rad Todoroff

Rad Todoroff

Founder. Writes the scripts and leads every project.

Geo Manolov

Geo Manolov

Creative Director. 3D, motion design, sound design and editing.

Around them, a network of specialists - editors, sound designers, voice artists and 3D animators - brought in for what each project needs.

Got a product worth showing?

Tell us about it. We reply within one working day.

Book a call ›

info@catchygraph.com · +359 888 807 013